SweetBrand Privacy Policy

SweetBrand Privacy Policy

Version update date: July 1, 2021

Effective date of the version: July 1, 2021

1. Introduction

As the operator of the "SweetBrand" platform, we know the importance of personal information to you, and we will protect the security of your personal information in accordance with laws and regulations. We have formulated this "SweetBrand Privacy Policy" with a special reminder: I hope you read and understand this privacy policy carefully before using "SweetBrand" and related services in order to make an appropriate choice. We try our best to express the relevant terms in this policy in a concise and concise manner so that you can better understand them. Among them, important content such as exemption or limitation of liability will be reminded in bold form, and you should read it emphatically.

If you are under the age of 18, please read carefully and fully understand this policy accompanied by your legal guardian, and use the SweetBrand software and related services after obtaining the consent of the legal guardian.

If you do not agree with this policy, the company will not be able to provide you with complete products and services, and you can also choose to stop using it. If you choose to agree to or use SweetBrand Software and related services, you are deemed to have fully understood this policy and agree to accept this policy and other policies and rules related to SweetBrand Software and related services (including but Not limited to the "SweetBrand Privacy Policy").

2. How we collect and use your personal information

We will follow the principles of fairness, lawfulness and necessity, and collect and use personal information that you proactively provide during the use of our services or generated by using our products and/or services for the following purposes described in this policy. If we want to use your personal information for other purposes not specified in this policy, or use the collected information for other purposes based on specific purposes, we will inform you in a reasonable way and ask again before use Your consent:

1. Account registration and login

1.1. When you register and log in, if you use the one-click login function, based on our cooperation with communication operators, we will collect your [mobile phone number] in order to provide you with fast login services and provide you with SweetBrands Initial service.

1.2. If you use a third-party account to log in, in order to meet the requirements of the network real-name system, we will separately collect your mobile phone number to complete the real-name verification before you use posting, comments, and other functions and services that require real-name verification. Please consider carefully before providing such information. If you refuse to provide it, you may not be able to use the corresponding functions normally.

1.3. You can also choose to fill in or change your gender, date of birth, and personal profile according to your own needs to improve your information, but if you do not provide such information, it will not affect your use of this product and related services.

1.4. If you successfully register a SweetBrand account, we will display your username, avatar, region, profile and information in the SweetBrand application and website.

2. Provide you with products or services

2.1. Information browsing, publishing, like, favorite, share, follow and other functions.

2.1.1. In order to provide you with our core information display service and recommend content and related information that may be of interest to you, we will collect your browsing records (your attention, browsing) and click operation records (interests, clicks) , Search, like, favorite, share, comment, publish records and related behaviors). Among them, your browsing records and click operation records are personal sensitive information, but they are necessary information for providing SweetBrands' core information display and information publishing services.

2.1.2. When you use the post news, pictures, audio and video functions, we will ask you to authorize the photo, camera, and microphone permissions. If you refuse the authorization to provide, you will not be able to use the corresponding functions, but it will not affect your normal use of other functions of the SweetBrand.

2.1.3. When you use the post, comment, like, favorite, and share functions, the text, photos, videos, audio, comments, likes, favorites, and sharing records you post will be stored on our server because Storage is necessary to achieve this function. We will store it in an encrypted way, and you can delete this information at any time.

2.2. Safe operation. In order to ensure the safe operation of software and services, we will collect your device model, device name, unique device identifier (including: IMEI, IMSI, Android ID, IDFA), browser type and settings, language settings, operating system and applications Program version, network device hardware address, login IP address, access method, network quality data, mobile network information (including operator name), product version number. Please understand that in order to dynamically detect whether your account has abnormal logins, we may read your device's unique identifier information again every time you switch to the background or restart the program, and we will control the reading frequency within a reasonable range Inside.

2.3. Search function. When you use the SweetBrand search function, we will collect your query keywords, reading records and visit time, comments and interaction records. Collecting this information can provide you with the content you need and services that you may be more interested in, as well as improve our products and services.

2.4. Positioning function. When you turn on the device positioning function and use the related services provided by SweetBrand based on location (including positioning tags for publishing functions, check-in functions, and nearby functions), we may collect information about your GPS location. GPS location information is personal sensitive information. If you refuse to provide this information, you will not be able to use the above-mentioned location-based related services, but it will not affect your normal use of other functions of SweetBrands.

2.5. In order to provide you with more convenient product information display, search and push services that are more in line with your individual needs, we will extract your preference characteristics based on your device information and your browsing and usage information when using the SweetBrand client. And based on the feature tags to produce indirect population portraits, which are used to display and push information and possible commercial advertisements to you (please understand that device information alone cannot identify the identity information of specific natural persons. If we combine this type of non-personal information with other When the information is used to identify the identity of a specific natural person, or when it is used in combination with personal information, during the combined use period, such non-personal information will be regarded as personal information. Unless you have obtained your authorization or otherwise provided by laws and regulations, we will This type of personal information will be anonymized and de-identified). Regarding your contact information (telephone, email and other contact information) provided during your use of our products or services, we may provide you with services, functions or functions that may be of interest to you in the form of text messages during our operations. Activities and related commercial information. We strive to ensure your browsing experience.

2.6 Device permissions, such as geographic location, network, notification, camera, camera, microphone, album and other permissions, will not be turned on by default. Only after your express authorization will it be used for specific functions or services, and you can also withdraw authorization . In particular, we need to point out that even if we have obtained these sensitive permissions with your authorization, we will not collect your information when the relevant functions or services are not needed.

3. Exceptions for obtaining authorization and consent

According to relevant laws and regulations, in the following situations, we can collect and use some necessary personal information without your authorization:

(1) Related to our fulfillment of the obligations stipulated by laws and regulations;

(2) Directly related to national security and national defense security;

(3) It is directly related to public safety, public health, and major public interests;

(4) Directly related to criminal investigation, prosecution, trial, execution of judgments and related matters;

(5) In order to protect your or other individuals' life, property and related major legal rights and interests, but it is difficult to obtain the consent of the person;

(6) The personal information collected is disclosed to the public by yourself;

(7) Collect your personal information from legally publicly disclosed information: from legal news reports, government information disclosure and related channels;

(8) Necessary according to the online policy or contract signed by you and the platform;

(9) Necessary for maintaining the safe and stable operation of our products and/or services: discovering and disposing of product or service failures and related problem handling;

(10) Other circumstances stipulated by laws and regulations.

3. How do we share, transfer, and publicly disclose your personal information

1. Sharing:

We will not share your personal information with any company, organization or individual unless there are one or more of the following situations:

(1) Your authorization has been obtained in advance;

(2) You propose by yourself;

(3) Necessary sharing with business partners:

You understand and know that in order to provide you with more complete and high-quality products and services, we will authorize our business partners to provide you with some services. In this case, we may share some of your personal information with our partners to provide better customer service and user experience. Please note that we will only share your personal information for legal, legitimate, necessary, specific, and clear purposes, and will only share personal information necessary to provide services. We will conduct security assessment and processing on the output form, circulation, and use of information and data to protect data security. At the same time, we will strictly supervise and manage our partners. Once we find any violations of personal information processing, we will immediately stop the cooperation and pursue their legal liabilities.

Currently, our partners include the following types:

A. Data service providers: including partners for online advertising monitoring. In order to maintain/improve our products/services and provide you with better content, we may share your relevant information (including advertisement playback/display records, device identifiers) with designated partners who provide the service. Please be aware that for your information security, we currently only cooperate with partners who have signed a strict data security and confidentiality policy; but we promise that we will not share personal information that can identify you without your consent.

B. Content review service provider: In order to ensure that the content posted by users on the Internet information platform is safe, we may share the content information you publish on the platform with a third-party content review service provider commissioned;

C. Real-name authentication audit service provider: When you perform real-name authentication or use the account retrieval function, we will share your personal information with a third-party audit service provider so that you can retrieve your account smoothly.

D. Other business partners: partners who entrust us with promotion and advertising. You authorize us to have the right to share the indirect user portrait formed by our use of your relevant information collection with the partners who entrust us to promote and advertise to help them with advertising or decision-making suggestions, improve the effective reach of advertising, and further understand user needs . But we promise: Without your consent, we will not share personal information that can identify you.

(4) When you choose to participate in marketing activities organized by us and our affiliates or third parties on the platform, you may be required to provide your name, gender, mailing address, contact information, and bank account information. This information is personal sensitive information, and refusal to provide it may affect your participation in related activities, but it will not affect other functions. Only with your consent, we will share this information with related parties or third parties to ensure that you receive a consistent service experience during the event, or entrust a third party to redeem rewards to you in a timely manner.

(5) Necessary sharing with our affiliated companies: We may share your personal information with our affiliated companies. We will only share necessary personal information, and this kind of shared enjoyment of the purpose stated in this policy is bound. If the affiliated company wants to change the purpose of processing personal information, it will obtain your authorization and consent again;

(6) You can share your personal information or other information with third parties (including unspecified objects) based on the SweetBrand platform, but the information leakage, use and related circumstances caused by your sharing behavior have nothing to do with SweetBrands, SweetBrands No legal liability for this.

2. Transfer:

Transfer refers to the transfer of the control right to obtain your personal information to other companies, organizations or individuals. Unless we obtain your explicit consent, we will not transfer your personal information to any company, organization or individual. Except in the following cases:

(1) Your consent has been obtained in advance;

(2) You propose by yourself;

(3) If the company undergoes a merger, acquisition or bankruptcy liquidation, it may involve the transfer of personal information. In this case, we will inform you of the situation and require new companies and organizations that hold your personal information to continue to be bound by this policy . Otherwise, we will ask them to regain your express consent.

(4) Other circumstances stipulated by laws and regulations.

3. Public disclosure:

Public disclosure is the act of releasing information to the society or unspecified groups of people. In principle, we will not publicly disclose your personal information. Except in the following cases:

(1) Display necessary related desensitization information when announcing the account winning or penalty notice;

(2) After obtaining your express consent.

4. Exceptions to the authorization and consent of sharing, transferring, and publicly disclosing personal information

According to relevant laws and regulations, in the following situations, we may share, transfer, and publicly disclose your personal information without your prior authorization and consent:

(1) Related to our fulfillment of the obligations stipulated by laws and regulations, including the disclosure of your personal information to competent authorities in accordance with legal provisions, judicial or administrative agencies’ mandatory requirements; in this case, we will require the disclosure requesting party to issue Instead of requesting corresponding valid legal documents, and adopting safety protection measures that comply with laws and industry standards on the disclosed information;

(2) Directly related to national security and national defense security;

(3) It is directly related to public safety, public health, and major public interests;

(4) Directly related to criminal investigation, prosecution, trial, execution of judgments and related matters;

(5) In order to protect your or other individuals' life, property and related major legal rights and interests, but it is difficult to obtain the consent of the person;

(6) Your personal information disclosed to the public on your own;

(7) Personal information collected from legally publicly disclosed information: legal news reports, government information disclosure and related channels.

(8) Other circumstances stipulated by laws and regulations.

Please understand that in accordance with current laws and regulations and regulatory requirements, sharing and transferring personal information that has been de-identified, and ensuring that the data recipient cannot recover and re-identify the subject of personal information, does not need to notify you and obtain your consent .

4. How do we store and protect your personal information

1. Storage:

Storage location: We store personal information obtained from the territory of the People's Republic of China in the territory of the People's Republic of China. In the event of cross-border transfer of personal information, we will separately inform you of the purpose and recipient of your personal information out of the country by means of on-site notice or email, and obtain your authorization and consent. We will strictly abide by Chinese laws and regulations to ensure The data recipient has sufficient data protection capabilities to protect your personal information.

Storage time: We promise to always store your personal information within a reasonable and necessary period in accordance with the provisions of the law. After the above period, we will delete your personal information or anonymize your personal information.

If we cease operations, we will promptly stop the collection of your personal information, notify you of the suspension of operations in the form of one-by-one delivery or announcement, and delete or anonymize the personal information we hold.

2. Protection:

In order to protect the security of your personal information, we will strive to adopt various security measures in line with industry standards to protect your personal information to minimize the damage, theft, leakage, unauthorized access, use, disclosure and modification of your personal information risks of. We will actively establish a data classification and grading system, data security management specifications, and data security development specifications to manage and regulate the storage and use of personal information, and ensure that no personal information is collected that has nothing to do with the services we provide.

Your account has security protection function, please keep your account and password information properly. SweetBrands will ensure that your information is not lost, abused or altered by backing up to other servers, encrypting user passwords and related security measures. Despite the aforementioned security measures, please note that there is no "perfect security measure" on the information network. In order to prevent the occurrence of safety accidents, we have formulated a proper early warning mechanism and emergency response plan in accordance with the provisions of laws and regulations. If a security incident does occur, we will promptly inform you of the relevant situation by email, letter, telephone, push notification and related methods. When it is difficult to inform the personal information subjects one by one, we will adopt a reasonable and effective way to publish an announcement. At the same time, we will also actively report the handling of personal information security incidents in accordance with the requirements of the regulatory authorities, and closely cooperate with the work of government agencies.

When our products or services cease to operate, we will promptly stop continuing to collect personal information. We will notify you of the above changes through push notifications, announcements and related forms, and delete your personal information or anonymize them within a reasonable period of time (the so-called "anonymization" refers to the technical processing of personal information, The process of making the subject of personal information unable to be identified, and the processed information cannot be restored. The information obtained after personal information is anonymized is not personal information.)

5. How do you manage your personal information

We attach great importance to and fully protect your rights to your personal information.

1. Decide to receive information independently

The following will be displayed according to the account information you actively choose to follow, and you can choose to follow or unfollow as needed.

2. Information about access, acquisition, correction and deletion of copies of personal information

Through the design of the interactive interface, we provide you with channels to access, obtain, correct and delete relevant personal information on your own. You can set it in the following ways:

(1) Through [My-Edit Profile], including avatar, nickname, gender, region, birthday, personal profile, background image;

3. Change or withdraw the scope of authorization

You can change or withdraw the permissions of GPS location, address book, camera, and photo albums through the operating system of the device itself. We will collect personal information according to your settings of changing or withdrawing permissions. If you withdraw your authorization, we will no longer collect these permissions. Relevant information, but you are reminded that this will cause some or all of the functions to be unavailable. At the same time, your decision to change or withdraw your authorization will not affect our previous processing of personal information based on your authorization.

4. Constrain the automatic decision-making of the information system

In some business functions, we may only make decisions based on non-manual automatic decision-making mechanisms including information systems and algorithms. If these decisions significantly affect your legal rights, you have the right to ask us for an explanation, and we will also provide appropriate remedies.

5. Contact us for management

For security and identification considerations, you may not be able to directly access, correct or delete certain information (information after real-name authentication, some of your usage records and related information) through the SweetBrand interactive interface; if you really need to access , Modify or delete such information as required by law, please follow the contact information provided in Article 10 of this policy and send your questions to the designated contact mailbox by email. We will review the issues involved as soon as possible and verify you Respond promptly after the identity of the user.

6. How do you cancel your account

You can cancel your account through [My-Settings-Cancel Account] and select [Apply to cancel account] under the conditions of account cancellation; after the account is cancelled, except for the personal information that must be kept by us as clearly defined by the law ( If you have information related to the SweetBrand transaction), your personal information will be removed from the SweetBrand.

7. Protection of minors

Underage users (especially children under the age of fourteen) are required to read the following clauses carefully with the guardian, and the guardian shall make a decision whether to accept or reject this policy after fully understanding:

1. If the user is a minor under the age of 18 (especially a child user under the age of 14), he should read this policy and use SweetBrand-related services under the guardianship, guidance and consent of the guardian.

2. We attach importance to the protection of personal information of minors. When underage users fill in personal information, please strengthen their awareness of personal protection and treat it with caution. Please use SweetBrand-related services correctly when instructed by their guardians.

3. We will protect the confidentiality and security of minor user information in accordance with relevant national laws and regulations and the provisions of this policy. If we find that we have collected personal information of minors without the prior consent of a verifiable parent or legal guardian, we will try to delete the relevant data as soon as possible. At the same time, we have established strict rules for the collection and use of juvenile information to protect the safety of children and young people’s personal information. If you are the guardian of a minor, when you have any questions about the minors under your supervision using our services or the user information provided to us, please contact us in time according to the contact information provided in Article 10 of this policy. We contact.

8. How do we update the privacy policy

1. We reserve the right to update or revise this policy from time to time. These updates and amendments will form part of this policy and have the same effect as this policy. Without your explicit consent, we will not reduce your rights under this policy currently in force.

2. In case of updates to this policy, we will notify you through APP client push notifications and related reasonable methods so that you can keep abreast of any changes made to this policy.

9. How to contact us

If you have any complaints, suggestions, or questions about the protection of personal information, or if you have any questions about this policy, you can contact us through the following methods, we will review the issues as soon as possible, and verify your user identity after ten Reply within working days: cs@brandcyber.cn

10. Other

1. For any disputes arising from this policy and our handling of your personal information, you can appeal to the People's Court.

2. If you believe that our personal information processing has harmed your legitimate rights and interests, you can also report to the relevant government departments.

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